"How can I get into voiceovers?"
This is a series of blogs on what I've done to get started in the voiceover business; some of this info may help you get started in voiceovers, as well. Last time I wrote about the legalities of getting started in voiceovers and how necessary they are. In the coming weeks I'll talk about websites, business cards, invoices, Letterhead, email, equipment, software, recording environments, auditions and the process, I used, of 'getting out there' in the virtual (audio) environment.
Today I'll talk about logos.
Once you've secured a name for your voiceover business, you’re going to need a logo. Logos are an important part of 'who you are' (as a voiceover business); and it's going to go on everything business-related; You'll see later on. A logo can be the simplest of things, like your name or initials or maybe just a symbol...or you might want the most detailed piece of artwork out there (your imagination and your checkbook will be the only limits...lol). If you're aritistic (or know someone who is) that can design your logo, that's fine, you'll save yourself alot of money. If you’re not you can contact a logo design company, there are tons of 'em; just do a search of 'logo design companies'. You'll be able to look at their portfolio of designs that they have to (maybe) get an idea of what you're looking for. From there you can open a 'bid'; you'll list your budget and describe what type of design you’re looking for; maybe offer up some samples of..."I want my logo to look something like this..."; or, "I like how this looks"...etc. Designers will then compete for your design by submitting samples.
From those samples you can choose a few that you like to narrow down the field and work from there (maybe have the designer make some adjustments); or, if there's a design you really like, choose it and be done. Don't settle for a design; you should absolutely love it because you're going to be using it on everything; and you should be positive that it doesn't resemble other logos. Once you've made a selection have the designer make up some variations of your logo. Different sizes, backgrounds, with and without a slogan (if you have one), some with Holiday themes...etc.
Now that you have your logo you should use it on everything: business cards, letterheads, CD's and, of course, your website.
by Rich Brennan